Here is an example of a recent client report with the main measurables we examine and discuss to drive account growth.
We are constantly ensuring we have an understanding of campaign performance by looking at the ACOS, TACOS and ROAS in some circumstances.
The sales comparison period is usually framed against the prior 30 days so we can have our key performance indicators measured and discussed on the call. If any area is down, it’s the first place we look to examine why.
Many reports can be built on our software system, but usually the snap shot above gives an solid overal indication of the health and the performance of the account within the respective marketplace.